Role
Product Management Intern
Duration
2 months
Location
Seoul, South Korea
Tools
Sketch, Photoshop, Illustrator, Hotjar
Adriel is an AdOps (think DevOps) marketing command center that allows users to track their ad performance and many other metrics on a customizable dashboard.
The platform also offers individualized campaign management/creation as and is slowly trekking into creating a marketplace of freelancers and agency marketers.
OVERVIEW ---
In the first few weeks, the company needed to gauge my performance, so I was given smaller but still impactful tasks like design change requests and UX solutions. For example, I was often looking for ways to make visual data more digestible, like the tooltip and selection example below:
CAMPAIGN DATA VIZ ---
Here, I had to answer the question "How might we change the tooltip so that users are able to see their top 10 campaigns, show all other campaigns under category 'rest', and show the average value of all these campaigns together?"
For each approved suggestion I made, I also drafted a planning doc to communicate to developers what I wanted. At my time at Adriel, I made more than 10+ UX design changes that were approved and implemented.
My work didn't stop at the web app though. As the web app changed, the mobile app needed to keep up as well. So the design question above also extended to our app: "How might we change the interface of the graph so that users are able to see the top 10 campaigns of each dataset?"
CAMPAIGN DATA VIZ ---
AS IS:
TO BE:
As I began to prove myself at the company, I started to take on bigger projects; the first of them being Google Ads API Templates.
For companies who use Google Ads API, there are a certain set of guidelines listed here: https://developers.google.com/google-ads/api/docs/start
CAMPAIGN DATA VIZ ---
To start, I organized all the required guidelines in a spreadsheet and categorized them by type of UI. The less types of UIs I use, the better and faster implementation process would be by devs. Here's a little preview:
After I had narrowed it down to 3 UI types (input, dropdown, radio button), I went on to drafting some templates to go with the existing design.
I then compiled all these templates into a comprehensive slideshow and presented to my co-workers.
PLAN M ---
My biggest and final project was to start and conclude the planning for a new marketing initiative. Adriel had two initiatives already in the running, making money for the company (connections and campaign managers). However, the company was looking to expand into the marketplace sphere much like existing tools like Upwork and Kmong (Korea-based). This was referred to as the Marketplace Initiative or Plan M.
This is how initial planning went:
In order to execute Plan M, I needed to know what exactly I was planning and which features were absolutely necessary to plan on the first deployment. So, I created a user-stories spreadsheet to organize this:
I made a rough guide for all the elements that I would have to plan for first deployment based on the user-stories spreadsheet.
The planning method that worked best for me was to identify the biggest elements of the tool that needed to be developed and list/plan the smaller elements that made them up.
For example, the 'Find a Marketer' section began with an extremely rough plan. It was important that this part was planned in detail because it was the main screen/view of Plan M. So, I identified that within this section, we must have the following:
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a search bar with filters
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CTA buttons that allow users to hire/save/contact potential hires
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fleshed-out button & chat and email interactions
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contract feature to establish hiring between advertiser and marketer
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a notification system.
I then would go in and do the detailed planning referencing current designs, UX design trends, and my co-workers. Here is the detailed planning of 'Find a Marketer':
I delivered this level of planning for all other aspects of the site.
After wrapping up Plan M, my internship reached its end. I learned so much about myself and what I could do better to make the most of my experience.
LEARNINGS ---
